Sometime back, the circulation of ten rupee coins started in India. It is the first time ten rupee coins are made and circulated. I think it is symbolic to the growth of the nation, and what's more, it would be one of the catalysts to changing consumer mindset in the country.
Actually for the last couple of years, the Indian masses began to do away with 25 paisa and 50 paisa coins since nothing cost so small anymore. Of course, it's mostly due to inflation such small coins matter no more to the people, and hence ten rupee enters into coinage. But the introduction of ten rupee in coins in the market also alters the people's attitude towards amount of "ten rupees" as smaller than before, just because it is a coin, not a note!
This change in perception of ten rupees will further alter the way people, especially the poor, purchase things. Ten rupee is not expensive anymore. A small tetrapack mango juice and bag of potato chips can be now purchased in one coin, without making consumer feel they are spending too much.
The other side of the coin of this phenomenon is that things like a packet of Parle-G biscuits that cost only Rs. 5 today, can drive up its price to meet the pressure from inflation.
In any case, ten rupee coins are still rare. I had it in my wallet a few days ago, not sure where it went...
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